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ZAC des Gâtines
91600 Savigny-sur-Orge

TEL. : + 33 (0)1 69 05 59 33

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Smag graphique

SMAG Graphique

Presentation and History

Smag Graphique (division of SRAMAG SAS) is a French company, based in Savigny-Sur-Orge - Paris, (France) employing 60 people.

SMAG’s Global Representation is:

  • 40% on the French Market
  • 40% on the European Market
  • 20% outisde Europe


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    Creation of SRAMAG by 3 specialists of the graphic industry former employees of the Swiss company MÜLLER MARTINI:

    - M. Gérard RATEAU
    - M. Claude MERCIER
    - M. Jean SANCHEZ

    1980 to 1995 :

    Industrial book binding period

    During these 15 years, SRAMAG became the leader in the book binding industry and developed a pristine reputation as a manufacturer of high quality products. SRAMAG buys SAMC, a company that specialized in the manufacturing and the reconditioning of folder cylinders.

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    1995 to 1998

    New markets and arrival of the second generation of owners :

    - SRAMAG buys SMAG Graphique, specialists in the manufacturing of self-adhesive labels, printing and converting machines.
    - Three new managers are appointed :

    M. Pascal MERCIER, Technical Manager, son of Mr. Claude MERCIER, co-founder of the company.

    M. Stéphane RATEAU, Sales Manager, son of Mr. Gerard RATEAU, co-founder of the company.

    M. Jean-Marie MERCIER, Chief Financial Officer, son of Mr. Claude MERCIER, co-founder of the company.

    With the arrival of the new Managers, the SMAG Graphique division gradually became the main activity of the company. Thisperiod corresponds to the launch of the new roll-to-roll silkscreen press: GALAXIE. In 1995, SMAG Graphique attends, forthe first time, the LABEL EXPO EXHIBITION.

    In 1996, SRAMAG, SAMC and SMAG GRAPHIQUE merge under a new entity: SRAMAG GROUP.

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    1998 to 2001

    Export development

    SMAG (SRAMAG Group) extends its sales network resulting in an increase in activity in Europe and the United States. The development strategy was based on a wider sales territory.

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    Creation of SRAMAG SAS by the 3 sons and buy-back of SRAMAG Group by SRAMAG SAS.

    2001 à 2004


    SRAMAG focuses on its sales organization and prepares the tools to achieve the next steps

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    Appointment of Mr. Jean-Pierre PELE as Sales Manager of France with the aim to build a new sales division for the local sales market. Mr. Pelé hired two new sales representatives soon after.

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    SMAG (SRAMAG SAS) becomes the exclusive distributor of IWASAKI (Japan) Machines for France and Italy. Iwasaki specializes in typo and offset printing lines.
    SMAG (SRAMAG SAS) becomes the exclusive distributor of GIDUE Flexo Printing Lines for France.

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    SMAG (SRAMAG SAS) opens an office in Milan, Italy and appoints Mr. Luca Marvini as Sales Manager for this territory.

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    SMAG extends to increase its production capacity

    SMAG purchases an adjacent building that enabled SMAG to split its production surface into two workshops. One is dedicated to the manufacturing of parts and the second becomes the assembly workshop. The production capacity increased by twice the size and the new factory surface increased to 5000m².

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    Digital converting: SMAG launches its new digital converting range

    Mr. Sanlaville is appointed Sales Manager of France after successfully managing the East of France for 5 years.
    Proudly becomes a new HP Indigo partner, SMAG launches its new digital converting range with the Digital Comet and Digital Galaxie. This product line was specially developed to bring added value such as hot stamping, embossing and tactile effects to digitally printed labels.

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    2010 à 2011

    Digital converting range new machines

    SMAG further enhances its digital converting solution systems with compact machines, E-Cut S330 and E-Cut S250.The digital product lines now represent40% of SMAG activity.

    SMAG continues to extend into new territories with the partnership of new agents in Australia and New Zealand.

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    SMAG launches its new high speed flatbed silkscreen press with the SGV silkscreen station.

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    SMAG appoints a new Export Manager, Mr Laurent GREMMEL, whose target is to build a strong sales network in new territories such as South America and Asia. Shortly after, new distributors join the SMAG family and enable the brand to expand into Indonesia, Malaysia, India, U.A.E., UK and South America.

    SMAG Graphique and Spartanics announce a new partnership that merged core technologies to develop a best-in-class digital converting solution for the label market. The partnership combined Spartanics’ laser cutting technology with Smag’s traditional roll-fed label converting solutions to create a fully integrated digital line of converting equipment that competed through direct sales and a global network of distributors.

SMAG GRAPHIQUE is the specialist of flatbed silkscreen labels printing machine, converting equipment, die cutting equipment, hot stamping and embossing equipment…